Omnichannel retailer Blue Tomato from Austria, specialist for boardsports and lifestyle, will open its second store in Munich, Germany, on Sept. 3 at Oberanger in the heart of the city’s old town. The 500 square meter store will be managed by Joachim Lais. Tillmann Ruprecht, director of sales & service at Blue Tomato, said: “With the new opening in Munich, we are sending an important signal during this extraordinary time in the midst of the corona pandemic.”

With more than 450,000 products, an annual turnover of more than €98 million in the previous year and now more than 600 employees, Blue Tomato is one of the world’s largest online retailers in the snowboard, freeski, surf, skateboard and street style sector. The site blue-tomato.com registers over 125,000 visitors daily, and rising. The webshop is available in 14 languages.