Blue Tomato, the European action sports e-tailer and retailer based in Austria and owned by Zumiez, has begun renting snowboards, splitboards, boots and bindings at two points of sale in Austria: one store in Obertauern and its headquarters in Schladming. The service, called “Rent Your Ride,” will be expanded to stores in Lienz, Wörgl, Bregenz, Garmisch-Partenkirchen and other stores in Obertauern once the pandemic lockdowns are lifted. Such a service is especially welcome right now in Austria, where click-and-collect is permitted under the current retail lockdown. The snowboard segment is often neglected in classic ski rental, yet the demand for this service is high, and the proliferation of snowboard styles has made purchasing decisions more difficult. Renting enables prospective buyers to test the equipment. Customers can place orders online or in person and collect their gear at the shop or have anything except boots shipped in five days. They can return the gear to any Blue Tomato store in Germany or Austria, mail it back, or purchase it through the “Test & Buy” program, with the two-day rental fee counted towards the purchase price. Blue Tomato has 56 shops in Europe: the bulk in Germany (26) and Austria (16), with the rest scattered between Switzerland (eight), the Netherlands (three) and Finland (three).