Brooks Sports is offering to its retailer partners the option to send ordered products directly to their customers during the current coronavirus crisis, which has led to the closing of many stores worldwide. Retailers receive 100 percent of the price paid by the customers, and Brooks takes care of the shipping costs and logistical handling. Brooks has also decided to postpone all of its new product launches for the autumn/winter 2020/21 and spring/summer 2021 seasons in order to extend the product cycle of the current models and relieve the pressure on retailers when selling. Furthermore, Brooks has set up an online training platform with training materials, product information and videos. Options for individual training sessions via live chats are also offered by the company. On instagram, Brooks has recently launched the #runhappyathome challenge, inviting athletes and runners to share their ideas and activities.
