Decathlon has started building a mega-store in Sochi that will be one of the chain’s biggest ones in Russia when it opens its doors on 5,000 square meters of selling space in 2022. The company is also planning to contract out new suppliers in the region, which hosted the Winter Olympic Games in 2014.
The investment in the new store is estimated at 800 million rubles (€8.9m-$10.5m). Among other features, it will provide customers with an opportunity to test some of the products by housing relevant infrastructures for sports like tennis or basketball.
Jeremy Angelard, general manager of Decathlon Russia, said that the new store is expected to elevate the company’s image in the Russian market because Sochi and the surrounding province of Krasnodar Krai still harbor Olympic infrastructure that serves as a base for Russian athletes and national teams involved in different sports.
Following a meeting with the Krasnodar Krai province’s governor, Veniamin Kondratiev, he added that the company might also consider various options for producing some sporting goods in the Russian South, taking advantage of local incentives.
Some local plants are ready to help with the production. Currently, only 25 percent of the product range sold by Decathlon in Russia is manufactured in the country. The company had previously announced plans to boost this figure to 50 percent in the next few years.