Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer has a policy of privileging the sale of its own private brands, but local managers can choose to work with other brands in their own area.