As reported by Sportfack, Didriksons is opening a temporary showroom in the Le Marais district of Paris at 12 Rue Notre-Dame de Nazareth. Didriksons’ offering has been available to French customers for a little over a year, but only through e-commerce at The brand, founded in 1913 in Grundsund on the west coast of Sweden, has invested heavily in DTC locations in 2020, with a shop-in-shop in Åhléns, summer stores in Smögen and Karlshamn, and a pop-up store in a shopping center outside Gothenburg. Paris will be the first location for this kind of outlet outside Scandinavia for the brand, but it will only remain open until Feb. 14, 2021, unless the French government orders a new lockdown of non-essential retail shops.