The first Austrian store under the umbrella of the “Absolute” business concept developed by Sport 2000 International opened its doors on Feb. 6 in the Weberzeile shopping mall in Ried im Innkreis. With an area of 250 square meters, the new Absolute Teamsports specializes exclusively on team sports.
A close strategic cooperation with top brands such as Nike, Adidas, Puma, Derbystar, Erima, Jako and Hummel is one of the cornerstones of the new international retail format of Sport 2000, which is also characterized by a strong verticalization. Digital offers, including a new “Teamsport App,” are supposed to enhance the shopping experience. Holger Schwarting, a member of the management board of Sport 2000 Austria, sees the expansion of the international format as an opportunity to further strengthen the chain’s specialist position on the Austrian market.
Sport 2000 is Austria’s largest community of sports retailers, boasting a market share of 29 percent including Gigasport. The 240 retailers affiliated with the cooperative, which manage 403 stores throughout Austria, achieved sales of €579 million in the country in 2019. Adding the affiliated stores in the Czech Republic and Slovakia, the cooperative reached a retail turnover of €634 million in 2019 with a total of 306 sports retailers and 518 stores.
Starting with the German market, Sport 2000 International has applied the Absolute retail format to team sports, running and outdoor. “Absolute” retailers receive optimum support from Sport 2000 in their activities and can therefore fully focus on individual advice to customers and sales, provided they adhere to certain guidelines. Strategic measures such as shop fitting, community management or the organization of the supply chain are taken over by Sport 2000.
The first Absolute Teamsport store opened in September 2018 in Germany near Koblenz. At present, seven shops are operating on the German market under this concept. In 2020, up to seven more Absolute Teamsport and Absolute Run stores are expected to follow.
In Germany, where the “Absolute” concept is positioned higher than the more widespread “Profi” form of specialization, Sport 2000 sees room for a total of 30 Absolute Team Sport stores, 20 Absolute Run and 25 Absolute Outdoor stores in the long term.