The Footway Group has launched its ninth specialty e-commerce site, Racketnow.com, which will be selling tennis, badminton, squash, table tennis, padel and other racquet sports products online in 24 countries, operating under the supervision of Gustav Land, general manager of the project. “The ambition,” says Land, “is for Racketnow.com to be the first choice for both beginners and professionals […] in all the major racket sports.” Other websites already launched by Footway include Belapaddle, Runforest, Sportamore and Solestory. As the group’s CEO, Daniel Mühlbach, says, the “infrastructure already exists and we can easily roll out new stores in niches where we see potential.” Racketnow.com will be using the group’s back-end functionalities, such as customer support, warehousing and logistics. It could become a major competitor of Tennis-Point and Tennis Warehouse.

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