Frasers opens its first multi-brand store

Frasers

Britain’s Frasers Group, formerly Sports Direct International, opened its first multi-brand store on Oct. 31. The initiative stems from Frasers’ “elevation programme,” under the leadership of Michael Murray. The 51,000-square-foot premises are located at the Cascades Shopping Centre in the British city of Portsmouth and feature products from the Frasers ...

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