Frasers Group is reportedly setting up a multi-brand store at Fosse Park in the British city of Leicester. The store will measure 90,000 square feet, with 50,000 devoted mostly to the Flannels banner and the rest mostly to Sports Direct, each having a separate entrance. The store will also sell bicycles under the Evans banner and games under Game Digital. By the time it opens, sometime next year, the store should have created about 200 jobs and cost more than £15 million. Frasers Group is owned by Mike Ashley and recently changed its name from Sports Direct International.