The Celtic football club has named JD Sports as its “official retail partner.” The official kits and training wear products of the Glasgow-based professional football club, which plays in the Scottish Premiership, will be available across the globe in JD’s physical and online stores as well as in the club’s shops and on Celtic has just started a new five-year kit deal with Adidas, which replaced New Balance effective July 1. The contract with Adidas was announced in March. The new 2020/21 kit is set to be officially launched on July 10, and to become available for purchase on Aug. 6, as first reported by The Scottish Sun. We could not determine whether it all means that no other retailer can sell Celtic jerseys, starting off with JD’s arch-rival, Sports Direct.