JD Worldwide has announced plans to open its first warehouse for fashion goods in Paris, France. This initiative is key in fulfilling the company’s cross-border e-commerce strategy, aiming to bring more European brands into the Chinese market by offering efficient solutions.
The warehouse will be located in Val-d’Oise and exclusively feature fashion merchandise from France, Germany, the UK, Italy, Spain, and other European countries. Various product categories, including clothing, will be available.
Louis Zhang, General Manager of Luxury & Fashion at JD Worldwide, stated, “Our strategy focuses on expanding our supply chain to the very locations where brands are based. This approach not only significantly reduces fulfillment costs for local sellers but also provides faster delivery, competitive pricing, and reliable service for our customers. This innovative approach is designed to unlock new possibilities for more SMEs and specialty brands from Europe, providing them with an entry point into China’s vibrant and dynamic fashion market.”