Startline, the Greek distributor of New Balance, will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim. The company says that Startline has done a good job for the brand by creating a strong omni-channel business, including nine New Balance stores, while building stronger key retail partnerships in the market. It has been associated with the brand for 36 years, with a short break between 1992 and 1999. Without providing figures, New Balance says it enjoying robust and consistent growth throughout Europe, thanks in particular to strong styles like the 327, higher sales of apparel and the running boom which has been ignited by Covid-19.