The Austrian eyewear company MPG has found a new distribution partner for its Red Bull Spect Eyewear. From 2023 onwards, Reusch International will take over the Italian sports channel, and Kubus Sports will be in charge of Benelux. MPG has a ten-year license with Red Bull, with the Red Bull Spect label developing sunglasses and goggles for action sports.
Headquartered in Bolzano, Italy, Reusch is a glove specialist and worldwide operating company with over 85 years of experience manufacturing high-quality sports gloves and equipment. Reusch operates directly in 10 European countries and additionally serves more than 50 distribution partners worldwide.
Kubus Sports, founded in 1970 and headquartered in the Netherlands, is an owner and value-added distribution platform for sports equipment brands covering various niche sports markets. It has a network of 1,500+ resellers, mainly consisting of online and offline general and specialized retail (sport) platforms, primarily in Europe but also globally.
