Nobis Inc, a Canadian outerwear and accessories brand available in over 35 countries in the Americas, Europe and Asia, announced the opening of three new stores in Beijing and Shanghai, marking the brand’s entry into the Chinese retail market. This expansion is the first step of a joint venture with Shenzhen-based multi-brand fashion group ShenZhen Ellassay Fashion Co, a dominant player in China’s luxury fashion industry.
The first retail locations, located in Beijing’s SKP and Galeries Lafayette as well as Shanghai’s Réel Mall, promise a complete brand experience with core and new collections.
According to a 2022 report by China Daily, Beijing’s SKP department store was recognized as the country’s largest and most productive shopping mall in 2021. The report highlighted a remarkable annual increase of 40 percent, reaching a sales volume of 24.7 billion yuan renminbi (€3.21bn), according to winshang.com, a Chinese commercial real estate exchange. The collaboration between Nobis and Ellassay, which has an excellent brand portfolio and strong relationships, is expected to ensure many more future developments in the country.
