Outdoor retailer McTrek enables German fashion chain Adler to enter sporting goods segment

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Germany’s Adler Modemärkte is cooperating with McTrek Retail GmbH to enter the outdoor product market with its more than 130 Adler stores in Germany, Austria, Luxembourg and Switzerland. Adler Modemärkte AG, a company that had been strong with private labels in the past, went into insolvency in 2021 and was ...

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