Yniq Eyewear, the Stockholm-based brand of snow goggles and other sports eyewear products, has signed up the Progression Brands Group (PBG) as its ”operating partner” for its winter sports business in North America. Yniq, which defines itself as “THE Sports Luxury Eyewear Brand,” already has a sponsorship contract with Lindsey Vonn. PBG says it will focus on expanding the retail network, enhance the level of customer service and support, and elevate Yniq’s online and direct-to-consumer experience. With a team and showroom in the Vail Valley in Colorado, PBG says it can react in real-time to the needs and demands of the brand’s retail partners and consumers. PBG already has contracts with other European winter sports brands such as Dahu, Movement and, since quite recently, Capranea. They are all based in Switzerland.