Retail & Distribution

Protective signs central distribution contract with Intersport Germany, adds new sales reps

2022-06-08T10:28:00

The specialized bike and nordic skiing brand Protective just signed a central distribution contract with Intersport Germany after closing similar central distribution deals with Sport 2000 and ZEG, the cooperative of independent bike dealers, in 2021. The Intersport agreement was another step on the brand’s agenda to regain ground in ...

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