The Rossignol Group announces the opening of its new store in Courchevel, strengthening its presence in the heart of the Alps. Pre-opened on Dec. 9, the boutique, which spans two floors with a total area of 180 sqm, is the result of a partnership between the Rossignol Group and Patrick Lepeudry’s company, the Ski Service Group.
For the first time, the entire range of clothing and equipment of the group will be on sale in the new location. The choice of materials for the interior, including wood, stone and natural iron, aims to integrate them harmoniously into the alpine environment and highlight the products on display. The exterior facades have been designed to create a smooth transition between indoor and outdoor areas, inviting visitors to discover the Rossignol universe.
The official inauguration will take place on Dec. 20, 2023, on the occasion of the Women’s Ski World Cup, which will be held at the ski resort the following day.
