In early 2023, Swedish sportswear brand Aim’n will open a new, approximately 180-sqm flagship store at Kungsgatan 4 in Stockholm. Aim’n opened a pop-up store in the fall and is now investing in a permanent store in a retail building on Kungsgatan, a centrally located main street in the Norrmalm and Kungsholmen neighborhoods. Aim’n creates sports and casual wear for women and has quickly become a widely acclaimed brand in the athleisure segment. It was founded in 2013 by Tekla Acs and Helen Van with the goal of empowering women through innovative and multifunctional design, enabling them to reach their full potential.
“We believe in being close to our customers, and it feels great to open a permanent store in Stockholm in an inspiring environment with an attractive location that fits our brand perfectly,” commented co-founder and creative director Acs. “Aim’n is all about materials and fits that are best experienced in real life – and we make it a point to meet our customers not only digitally but also physically. Our pop-up store on Norrmalmstorg was a success, and a permanent location in Stockholm is a natural next step for us, where we have the opportunity to showcase our full range.”
