Swiss brand On will soon open its first store in Paris

2023-07-31T11:52:00+01:00

Swiss brand On is expected to open its first Parisian store over the next few weeks. As previously reported by SGI Europe, the store is located within the Marché Saint Germain, in the heart of the elegant sixth arrondissement. On was founded in 2010 by Olivier Bernhard, David Allemann and Caspar Coppetti, with Federer investing an undisclosed sum in the firm in 2019. The new Parisian store will take over a 400-square-meter space previously occupied by Nespresso. In February, On opened a three-floor flagship store in London’s Regent Street, its largest store to date and its first high-street location in Europe.

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