Diversifying from e-tail, Tennis-Point has opened its second brick-and-mortar store in Spain. This one is located on a premium thoroughfare – the Passeig de Gràcia – in the city of Barcelona, covering some 600 square meters. It will operate on an omni-channel model with a staff providing personalized advice. Tennis-Point’s first physical store in Spain opened in Mataró, a town in the province of Barcelona. There are plans to open a further 12 in major Spanish cities over the next few years. The first two, slated to open by summer, will be in Madrid and Valencia. Tennis-Point, which is one of the major properties of Signa Sports United, also has 12 physical stores in Germany, five in Austria, two in Switzerland as well as Turkey, and one in both Italy and Croatia.