Specialty footwear and lifestyle chain The Athlete’s Foot (TAF) has opened its first “neighborhood” concept store with several community-focused events at Atlantic Station in downtown Atlanta, Georgia. TAF is focused on enhancing the customer experience while continuing to drive hyperlocal product assortment and community engagement. The new store concept is part of the retail chain’s announced modernization under its parent company, Arklyz. In addition, as part of the new opening, the retailer has also expanded its apparel presentation by introducing new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe and other premium streetwear brands. Chuck Young, Head of Franchise Operations, commented, “Our latest store design solidifies our position as a leading retailer in the sneaker industry, providing an elevated consumer experience that reflects our heritage.”

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