Bollé Brands has appointed VMDUK for the distribution in the U.K. of Spy+, the Californian brand of action sports sunglasses, prescription frames and winter products. Founded in 1994 in San Diego, the brand was taken over by Bollé Brands in September 2019 it was taken over by Bollé Brands, which is now supporting its expansion in Europe. VMDUK is headed by a former U.S. sales manager for Oakley and Adidas, Martin Jones. Run by Peter Smith, the former chief executive of Musto, Bollé Brands is the new company founded after the acquisition of Bollé, Serengeti, Cébé and H2Optics by a private equity firm, A&M Capital Europe, following their divestiture by Vista Outdoor in August 2018.