+++ Amazon and Tottenham Hotspur will reportedly partner open a new club store +++ Mizuno has turned an ephemeral store in downtown Turin into its biggest mono-brand store in Europe, measuring 200 square meters +++ Peak Performance has opened a store in central Hamburg +++
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
Intelligence, analysis and advice for the global sporting goods industry.
