Adidas is introducing its premium store format, dubbed “The Pulse,” in the UK with two locations in Edinburgh and Glasgow.
A 1,000 sqm store has just opened at Fort Kinnaird in Edinburgh. It is the third The Pulse store to open in Europe, with other locations in Germany and Italy. A second The Pulse store in the UK, with a retail surface of 800 sqm, will open at Glasgow Fort later this summer.
The premium factory outlet concept The Pulse was first introduced in Canada in May 2023. The design includes modular display fixtures and is meant to offer increased capacity. The stores feature both full-service and self-service areas.
