Craft opens shop-in-shop at Galeria in Munich

Craft, the Swedish endurance sportswear brand, will open a new shop-in-shop at Galeria in Munich’s Marienplatz on Sept. 2, 2025, continuing its retail expansion in Germany. This marks the brand’s seventh shop-in-shop within Galeria department stores nationwide.

“The Marienplatz location allows us to present Craft in a premium setting and reach a broad audience,” said Markus Müller, Country Manager Germany at Craft, underlining the significance of the high-traffic site. The space will feature the brand’s bike collection and baselayers, along with selected products for training, urban outdoor and active lifestyle. Craft’s running collection remains available at the nearby Sporthaus Schuster.

Alexander Leipold, Sales Manager at Craft Germany, added that the Marienplatz store represents a milestone in bringing the brand closer to both local customers and international visitors. He thanked Galeria for its continued partnership in bringing sports-focused retail into prime city center locations.

Founded in 1977 in Borås, Sweden, Craft is recognized for its technical baselayers and now offers a full range of performance apparel and footwear across running, cycling, team sports, outdoor and cross-country skiing. The targeted expansion of shop-in-shop locations is part of the brand’s broader strategy to increase visibility and enable more consumers to experience Craft products in-store.