Decathlon UK has announced Fifty as its new media agency. The new agreement will see the sporting goods retailer and manufacturer leverage Fifty’s artificial intelligence (AI)-powered audience insights technology for its media planning. Fifty will develop and execute Decathlon UK’s integrated media strategy across all media and channels.
Fifty optimizes campaign performance across all channels by using proprietary AI and data tools that allow it to uncover the interconnections between people, their interests and brands. Fifty is headquartered in London and also has an office in New York.
