The chain says it has designed the store to meet the demands of its omnichannel strategy.

Fútbol Emotion has opened its fifth store in the autonomous community of Madrid – this one at the Centro Comercial Parquesur, in Leganés, south of the capital.

The chain says it has designed the store to meet the demands of its omnichannel strategy, and smooth out the seams between physical and digital shopping. The store offers click & collect, real-time inventory queries and home delivery.

Fútbol Emotion now has 26 physical stores, split between Spain, Italy and Portugal, and an e-commerce business that delivers worldwide. It distributes sporting goods to more than 300 professional and amateur clubs at home and abroad.