Sports Emotion has opened its second store of the year, according to CMDsport. The first was a third Basketball Emotion store in Spain, located in Zaragoza. This one is the second Fútbol Emotion store in Italy, in the city of Arese, Milan province – not far from the Italian beachhead that the banner established in November, in Milan proper.
The store, covering some 500 sqm, uses the chain’s 3.0 retail concept, with its omnichannel ethos and specialization of products and services.
Fútbol Emotion operates 20 stores in Spain, alongside the two Portugal and the now two in Italy. The chain’s objective is to expand to the point of dominating football retail in southern Europe.
