Italian luxury sneaker brand Golden Goose is unveiling Bar Golden, a new retail experience inspired by the Italian culture and design of the 1960s. The new concept is launching in the seaside resorts of Forte dei Marmi, Italy, and Bodrum, Turkey. The stores showcase a selection of vintage objects such as old radios, colorful wooden boxes and football pool boards. Both stores feature a space dedicated to co-creation, where customers can customize their favorite products, for example, by applying crystals or hand-made drawings and writings.
The two stores will sell the new Golden Resort 2024 exclusive beachwear capsule collection. The Italian store in Forte dei Marmi will also showcase a new handbag collection, which is also available for co-creation and customization.
As Milano Finanza reported, Golden Goose is planning to open additional stores in other holiday destinations this summer, including Taormina, Marseille, Nice, and Athens.
