Hoka is reinforcing its European retail presence with the opening of its first Parisian address. The new store is located at 35 Boulevard des Capucines, in a 140-sqm space formerly occupied by footwear label Bally, at walking distance from the historic Opéra and not far from the busy shopping area of Boulevard Haussmann.
The store’s interiors have been chosen to remind us of the nature and outdoor sports in the French Alps, where Hoka was originally founded. The brand was created in 2009 in the alpine town of Annecy, in southeastern France. The store will host a range of activities, including a running club, which is set to kick off later this month.
Hoka is part of Deckers Brands, which acquired it in 2012. Hoka products are sold in France through a network of over 300 multibrand retailers.
Hoka opened its first European store in London in the fall of 2023.
