Hoka, a division of Deckers Brands, has opened its first own retail store in Germany. The new flagship location is situated on Berlin’s Kurfürstendamm, one of the capital’s most prominent boulevards, known for its mix of historic charm, luxury retail and cultural landmarks. The store is designed to reflect Hoka’s performance-oriented spirit while offering an inviting community hub. Natural elements in the interior design reference the brand’s mountain roots, aiming to create an immersive shopping experience.
“The opening of our first flagship store on the iconic Ku’damm is a significant step for Hoka,” said Guido Geilenkirchen, EMEA VP & GM at Hoka. “We are excited to anchor the brand in a dynamic city like Berlin and create a place for people who share a passion for movement.”
To mark the launch, visitors during the first three days received giveaways with purchases, free refreshments at the new community hub and the chance to win a custom shoe-design experience. The store will offer permanent services such as treadmill shoe testing and digital sizing.
Additionally, Hoka will introduce the Hoka Run Club in Berlin on Aug. 27, inviting runners of all levels to join group activities as part of the brand’s broader commitment to inclusivity and community building.
The store, located at Kurfürstendamm 12, will be open Monday through Saturday from 10 am to 8 pm.
