The new campaign also marks the start of Crivit’s independent brand identity.
“Find your move” is the claim of the new omnichannel campaign that Lidl is launching internationally to boost its sports brand Crivit. The launch of the campaign also marks the beginning of Crivit as an independent brand. Crivit now has its own profiles on social media channels.
The new marketing campaign will be shown in the physical stores of the German retail chain in more than 30 countries, as well as via social networks and on television. The campaign encourages people to rediscover movement and focuses more on fun than the pressure to perform.
Crivit, one of Lidl’s non-food brands, offers sportswear and equipment for a variety of activities and sports, including products for the outdoor and camping sector.
