Canadian athleisure brand Lululemon has opened its first Italian flagship. The store is located in Milan’s Corso Vittorio Emanuele II 24/28, one of the busiest shopping districts in town.
The store spans 530 square meters across two floors and sells technical apparel and accessories for yoga, running, training, tennis and golf, for both women and men. Customers can view the entire collections, including the products that are not physically available in store, thanks to an Endless Aisle BBR (Back Back Room) solution. International visitors can benefit from the Tax-Free Shopping through Global Blue.
Local activations throughout the year will include partnerships with sports clubs and gyms as well as a new ambassador program.
Lululemon currently operates stores in the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden and Switzerland. In June, the Canadian brand also added the Turkish market with its first store in Istanbul, in collaboration with franchise partners Fiba Group.
Lululemon surpassed annual revenues of $10 billion for the first time in 2024, driven by markets outside the Americas, up 36 percent at constant currencies.
