The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops.
The new 830-sqm NBA location replaces the previous, smaller NBA flagship on Foubert’s Place, not far from Carnaby Street, which was first opened in 2021. The sports merchandise firm Lids operates the store.
The new three-story shopping destination features large screens that show basketball highlights, as well as measurements and handprints of NBA stars. The store, which offers a diverse range of NBA products, apparel and footwear, is meant as a destination for fans in the UK and from around the world.
