On, the Swiss sportswear brand known for its running shoes and performance apparel, announced a series of landmark initiatives in Tokyo this September. The program includes the opening of a flagship store in Ginza on Sept. 12, the launch of On Labs Tokyo with its new LightSpray technology on Sept. 13 and the participation of more than 30 On athletes at the World Championships in the Japanese capital.
“Tokyo 2025 represents a defining moment for On as we continue our hyper-growth strategy across Asia,” said Olivier Bernhard, co-founder of On. “The flagship will elevate the consumer experience, On Labs Tokyo will showcase the future of shoe design and production, and our athletes will inspire with their pursuit of medals.”
The Ginza store will serve as a centerpiece for On’s premium positioning in Japan, offering an immersive retail environment. On Labs Tokyo, open from Sept. 13 to 21, will function as an innovation hub, introducing LightSpray technology to the Asia-Pacific region for the first time and fostering community engagement through product showcases and workshops.
The World Championships will further spotlight On’s athlete roster, with over 30 team members competing. The brand’s model of close athlete collaboration has been key in driving innovation, including products designed for performance at the highest levels.
Additional details on On Labs Tokyo programming, athlete sessions and registration options are available on On’s official website.
