Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part of Alibaba Group, is one of the world’s largest e-commerce marketplaces.
The International Olympic Committee (IOC) launched the Olympic Store on Alibaba’s Tmall platform in 2018. Alibaba Group and the IOC entered a long-term strategic partnership in January 2017. Alibaba is the official Cloud Services and E-Commerce Platform Services Partner through to the Olympic Games in 2028.
