The Rossignol Group announced the reopening of its iconic store in Paris St-Germain after a complete renovation – and just in time for the upcoming 2024 Olympic Games in Paris.
The store’s new layout is designed to provide visitors with an immersive and enriching experience. Key improvements include vibrant organic elements such as wood, subtle backlighting and mirror effects for a warm and modern atmosphere, an updated layout for a smoother and more enjoyable visit, with new areas dedicated to the brand’s history, along with new product categories such as footwear, and a new area devoted to Rossignol’s roots, showcasing historic skis and boots alongside new models.
