On July 4, 2024, a new Absolute Run store opened in Aschaffenburg, Germany. With over 240 sqm of retail space, owners Cristina Aulbach and Thomas Kießling offer customers numerous running brands such as Asics, Adidas, Brooks, On, Hoka, Karhu, Saucony and New Balance and thus a suitably large and specialized range of footwear and apparel.
“We are particularly impressed by the holistic approach,” said Aulbach and Kießling about Sport 2000’s Absolute Run format. “We also benefit enormously from the many years of experience and expertise of the entire Sport 2000 team. With the opening of our store, we have realized our lifelong dream.”
For the first time, an exclusive area of Sport 2000’s private brand Witeblaze, designed with individual shopfitting, has been integrated into the store’s sales area in Aschaffenburg. The store also has a 25-meter-long running track where customers can test shoes under realistic conditions. Technical aids such as a high-speed camera and a 3D scan for foot measurement are also available.
More openings planned
“With our Absolute Run format, we show what we stand for as a retail organization: Passion for sport, expertise, advisory skills and innovation,” explained Margit Gosau, Managing Director at Sport 2000. “Further Absolute Run new store openings and refurbishments are planned this year in Leuven [Belgium] and Düsseldorf [Germany], among others. Our plan is to gain a total of 20 retail partners in Europe by 2025,” added Jörg Seifert, Head of Running at Sport 2000, emphasizing: “The store in Aschaffenburg shows that successful business start-ups are possible even in the current times.”
