For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and to understand more about the role of designers, architects and fans in the history of this sport. With over 500 objects, visitors were taken on a journey across the stories of clubs and football legends. Exhibits included jerseys and stadium models, as well as films and interviews about sporting achievements. There was also the opportunity to admire shoes worn by Pelé and Matthias Sammer and to visit a section dedicated to jerseys. Among the exhibits were rare game jerseys worn by football legends such as Messi and Maradona. In short, this exhibition offered everything a football fan’s heart could desire.
Also part of the exhibition was Reusch. Among other things, Reusch exhibited one of its first football catalogs from 1978. The catalog showed the different types of leather, rubber and foam used to make goalkeeper gloves. Another object in the exhibition was the goalkeeper’s glove Reusch Bundesliga 1985, whose style is described as “iconic” and which thrilled the particularly nostalgic fans. Reusch also provided the museum with a Reusch Attrakt Fusion Guardian. This glove is not only among Hugo Lloris’ first choices, but also one of the most popular goalkeeper gloves ever.
The exhibition was held in cooperation with the National Football Museum in Manchester and a great success. As the Evening Standard wrote, it was originally considered ambitious to give football – the most popular game of all time – a fresh and innovative twist. However, the exhibition turned out to be a veritable treasure chest of information that managed to impress even the biggest football fans.
