Rich Paul is entering the sportswear business. The American sports agent representing severals prominent NBA players, has announced the launch of Klutch Athletics, a new sports apparel brand “co-authored” with New Balance. Paul is the sports agent who represents LeBron James and is also otherwise known for his romance with British pop star Adèle.
Klutch Athletics will deliver sports apparel for youth, collegiate and professional sports, regardless of gender or sport. “Together, with Rich Paul and Klutch Athletics, our shared goal is to create a unique product collection and storytelling vision that celebrates the intersection of youth sport and culture,” said New Balance.
The Klutch Athletics apparel line was developed by New Balance’s design team in collaboration with Klutch Athletics’ chief design officer, David Creech. The debut apparel line will be available online and in select retailers starting April 27.
