Rossignol Group has announced the opening of its “Start Gate” stores in Bex (Switzerland) and Bromont (Canada). The stores offer customers products from the group’s brands in a single location, alongside specialist technical and customization services. The group’s portfolio includes the brands Rossignol, Dynastar, Lange, Look, Kerma and Risport. The Start Gate store concept is described as a new step in the group’s multi-season and multi-activity development strategy. The Bex store is located in the heart of the Vaud Alps, less than 20km from the Villars/Gryon/Les Diablerets ski area. From that area, it is also possible to reach Glacier 3000, open all year round. The Canadian store in Bromont, scheduled for opening by the end of this year, will be located less than an hour from Montréal in Québec. Bromont is a four-season outdoor destination best known for its cycling, skiing and snowboarding. Rossignol Group recently presented a new strategic plan, as also reported by SGI Europe.
