French ski manufacturer Rossignol announced its new charitable ski initiative in the US in partnership with the Share Winter Foundation and renowned contemporary artist Ya La’ford. For over a year, Rossignol and Share Winter worked directly with University Prep, a Share Winter-sponsored school in the Bronx, New York, to launch a contest where students could submit artwork for a limited edition ski.
After the final artwork was selected, the winning student, Andre Thomas, worked directly with La’ford to realize his final design, titled Reflection. The motif has now been applied to a limited edition version of Rossignol’s best-selling Sender 90 Pro all-mountain freeride ski. All proceeds from the sale will be donated to the Share Winter Foundation to support future programs.
The ski was launched on Nov. 28, 2023, also known as “Giving Tuesday,” at select US retail partners and worldwide on rossignol.com.
