Route One, one of the first British skate and streetwear retailers to have launched an e-commerce site in 1998, has opened an interesting store in Bristol. Located just outside the Busy Cabot Circus, it measures 1,800 square feet and carries a wider range of products. Shoppers can use iPads to engage with the products, while large plasma screen TVs show the latest action sports films. The store organizes skate sessions every Sunday. It invites live DJs and stages other events from time to time to keep the local skate community excited.