Roxy has launched a new global campaign entitled “Make Waves. Move Mountains,” which is meant to celebrate the empowerment of women in action sports and beyond. To help promote the message, the brand has tapped into well-known snow and surf athletes, including Stephanie Gilmore, Dara Howell, Torah Bright, and Lisa Andersen – the first female competitive surfer - as well as celebrities such as Hailey Baldwin, Chanel Iman, and Martha Hunt.