Runners Point, the German retail chain for athletic footwear and apparel, has launched a new retail format called Runners Point World of Running. It has been implemented in a new flagship store of 500 square meters opened this week in the Thier Galerie, a shopping mall in Dortmund. Described as Europe's most innovative running shop, the outlet will have a wide range of modern features such as a running lab, movement analysis, iPad consultation and HD screens. Asics, as one of the major suppliers, will have its presence through a shop-in-shop on a surface of 25 square meters.

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