RYU Apparel (Respect Your Universe), a Vancouver-based athletic apparel and accessories brand, has hired Washington State-based DJM Sales Consulting to lead global sales and oversee the company’s wholesale strategy. Known for its customer-focused approach, DJM has developed sales strategies for Red Bull North America, TenTree, Oberalp Group and other global companies in the past. During its tenure at Saxx Underwear, the agency created a global wholesale division that generated over $35 million in revenue growth. As part of DJM’s role leading the international distribution efforts, the company will be tasked with scaling RYU’s wholesale business through its three-phase plan: digital, premium brand partners and volume retail partnerships, with digital leading the way. DJM will report to RYU’s COO and lead a dedicated sales team.

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