Safilo has decided to locate its global sports & outdoor division in the new Pacific Coast Design Center in Portland, Oregon. The site will also serve as the head office of Smith Sports Optics for product development, marketing, sales and e-commerce. Chatham Baker and Drew Chilson will serve as creative director and head of product creation, respectively. They will report to Eric Carlson, who was recently named global design and marketing director. Meanwhile, Safilo is celebrating its 50th anniversary with a new logo and a series of short films. It was in 1965 that Bob Smith, an orthodontist and passionate skier, developed the first sealed thermal lens and breathable vent foam goggles for his powder runs. More in Eyewear Intelligence.

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