Salewa has a new store at Chiuro, a small town near Sondrio in the Italian Alps. Inaugurated a few days ago by Christoph Hainz, a well-known climber from South Tyrol, The store has 385 square meters of retail space and hosts a Dynafit shop-in-shop
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
Intelligence, analysis and advice for the global sporting goods industry.
